2.2.1. User Compliance With Online Policies.
(a)
SP Policies. Each Licensee Site user, as a joint user of the Licensee Site and SP Platform, will be required to agree to and comply with the SP Terms of Use, Privacy Policy, and Copyright Compliance Policy (collectively "SP Policies"). SP reserves the right, in its sole discretion, to modify the SP Policies. Licensee acknowledges and agrees that SP may take action against any user who violates the SP Policies, including without limitation, restricting or terminating such user's SP Platform access or use (whether on the Licensee Site or elsewhere), and/or initiating legal action.
(b)
Company Policies. During the Term, Licensee will maintain and enforce an accurate and legally compliant privacy policy ("Licensee Privacy Policy"), that links from the Licensee Site home page and from all pages that collect personally identifiable data (including without limitation Shared Data). In addition, the Licensee Privacy Policy will contain the following non-modifiable language with link intact: "We have contracted with Social Project, Inc., the providers of Flux ("Social Project"), to power certain functions of this site. For more information about how Social Project collects and uses user data, please see Social Project's
Privacy Policy." There are several sources online that offer useful privacy policy tips, such as,
e.g.,
TRUSTe,
BBB Online, and others. Failure to post an accurate and legally compliant Licensee Privacy Policy will be a breach of this Agreement. Licensee reserves the right, as set forth in Licensee's own "Terms of Use/Terms of Service" end-user agreement or similar policy, if any, that is prominently posted on the Licensee Site, to permit, restrict, or terminate any user's access to and use of the Licensee Site, but not the SP Platform more generally.
(c)
Policy Links, Navigation. Policy Links, Navigation. All Licensee Site pages and Hosted Pages will contain valid Links to the SP Policies, either from within the Quick Navigation Bar or as the Parties otherwise may mutually agree. All Licensee Site pages and Hosted Pages where visitors' personal data is collected also will contain valid Links to the Licensee Privacy Policy. In addition to such Links, every Hosted Page or other location that enables SP Platform registration will display a brief Joint Notification and use a Captcha. Licensee will not cause or permit the Quick Navigation Bar, Joint Notification, and/or Captcha to be obscured, impaired, or modified. SP will not cause or permit the Links to the Licensee Privacy Policy to be obscured, impaired, or modified. For the avoidance of doubt, SP reserves all rights and remedies under law and equity against any user or other party connected to activity that violates any SP rights; and Licensee reserves all rights and remedies under law and equity against any user or other party connected to activity that violates any Licensee rights.
2.2.2. No Prohibited or Unauthorized Uses.
(a) Prohibited. Licensee will access or use the SP Platform, Hosted Pages, SP Sites, and SP Partner Sites only by means and to the extent authorized by SP, and not by alternative means such as robot, spider, scraper, or other technology or fraudulent means or activities. Licensee will not produce (directly or indirectly) fraudulent traffic, including but not limited to forced, automated, artificially created clicks and impressions, extraordinary high click-through ratios and duplicate click throughs, use of unsolicited email, auto-spawning of browsers, automatic redirecting of users, Licensee clicking on or refreshing its own Hosted Advertising inventory, blind and misleading links, or any other method that records suspicious activity. Any amounts otherwise recorded as payable to Licensee and relating to such fraudulent activity will not be paid. Except as expressly authorized herein, Licensee will not: (a) copy, disassemble, reverse engineer, or decompile (except to the limited extent expressly authorized by applicable statutory law), modify, adapt, perform, display, or create derivative works based on or otherwise alter the SP Platform, in whole or in part; or (b) otherwise use the SP Platform on behalf of any third party. Licensee will not bypass any robot exclusion headers (including using any device, software, or routine to accomplish that goal) contained in any SP Sites or SP Partner Sites, or interfere or attempt to interfere with the proper working of SP Sites, any program thereon, SP Partner Sites, or the SP Platform. Licensee will not take any action that imposes an unreasonable or disproportionately large load on SP servers, SP Sites, any programs thereon, SP Partner Sites, or the SP Platform, as determined by SP. Licensee will not use or permit use of the SP Platform in connection with or to promote any products, services, or materials that constitute, promote, or are used primarily for dealing in the following: (i) pornography; (ii) illegal drugs, drug-related paraphernalia; (iii) web sites that promote bypassing copyright protection, e.g., unlawful or unauthorized peer-to-peer applications or services; (iv) gambling; (v) illegal products, activities, and/or services; (vi) web sites directed to or reasonably expected to have an audience consisting of children under age 13; (vii) adware, spyware, or other malicious software; and/or (viii) unsolicited mass distribution of e-mails or other electronic messages, i.e., "spam."
(b) Prohibited Except With SP Authorization. Except with SP's prior written consent, Licensee will not sublicense, sell, rent, lease, transfer, convey, assign, or otherwise use on behalf of any third party, any rights granted to Licensee. Except with SP's prior written consent, Licensee will not use or permit use of the SP Platform in connection with or to promote any products, services, or materials that constitute, promote, or are used primarily for dealing in the following: (i) sites that promote political or religious products or services; (ii) sites that depict suffering and violence, e.g., rape, torture, human cannibalism, human suffering or death, graphic or violent images; (iii) sites that contain or promote threatening or other material that advocates against any individual or group including products/services promoting invidious discriminatory behavior, e.g., racial, religious, gender, nationality, sexual orientation; (iv) sites that contain or promote propaganda, potentially offensive, or controversial content; and/or (v) weapons. SP reserves the right to periodically audit and review the contents of Licensee Sites, to ensure compliance with the terms and conditions of this Agreement. Except with SP's prior written consent, Licensee will not cause or permit any advertising, marketing, promotional, or other commercial messages on Licensee Site(s) to be distributed and/or displayed beyond the Licensee Site(s), whether via SP's Share Feed or other functionality (i.e., no unauthorized cross-community marketing or "spamming"). Except as expressly set forth herein, no rights or licenses are granted